The Marketer’s Most Valuable Perspective
State of Social
The Marketer’s Most Valuable Perspective
16 August 2022
  • Audio Production
  • Collaborative Partnerships
  • Creative Development
  • Creative Production
  • Post Production
  • Video

As one of the largest digital and social media conferences in Australia, State of Social has established itself as a major stage for insightful conversations on the present and future of digital marketing. In 2022, Dear Storyteller collaborated with State of Social on a limited series podcast featuring a raft of leading industry experts; The Marketer’s Most Valuable Perspective. Released post-event, the podcast spotlights speakers from across the conference alongside host and Dear Storyteller GM, Mike Drysdale.

“The series is a way to extend the State of Social experience into a new format; it offers listeners a chance to delve even deeper into their favourite speakers’ unique and valuable points of view,” says Drysdale.

Each episode aims to unpack the levers that influence human decision-making and make sense of the ever-changing marketing landscape. The guest list includes Urban List’s Susannah George, Storyation’s Andrés López-Varela, Next Door Australia’s Jennie Sager and more.

State of Social founder Meg Coffey said the podcast was a great means to build community and make the conference experience accessible to a broader online audience. The series launched across podcast streaming services in August 2022, with video episodes on YouTube.


  • Brand – State of Social
  • Creative Agency – Dear Storyteller
  • Collaborative Partner– State of Social
  • Director/ Creative Strategy – Mike Drysdale
  • Casting – Meg Coffey
  • Producer – Sally King
  • Camera Operator 1 – Gavin Carroll
  • Camera Operator 2 – Nate Abrahams
  • Editor & Motion Graphics – Gavin Carroll
  • Editor – Rhys Waywood
  • Art Director – Sally King
  • Copywriter – Caitlin Scott
  • Copywriter – James Redman
  • Host – Mike Drysdale
  • Talent – Meg Coffey, Adam Ferrier, Andrés López-Varela, Susannah George, Myles Pollard, Holly Ludeman, David Ray, Jennie Sager