How do you get amateur sporting clubs to develop a greater appreciation for seatbelts? This simple, life saving device gets very little recognition a lot of the time. But what about those everyday situations where you might wish you had a seatbelt, but didn’t? Would we appreciate seatbelts more if they were there for us during those times as well? That was the concept behind this fun and very important campaign for the Insurance Commission of Western Australia. Dear Storyteller and Lush teamed up to develop a fresh take on a well known road safety message, resulting in five short films across five sporting codes and a mashup you can see here.