The Final Upgrade
INX Software
The Final Upgrade
3 April 2020

INX came to Dear Storyteller looking for a way to develop their brand identity.

“The Final Upgrade” came about as a means of communicating the impressive benefits of their software in an entertaining and memorable way.

This satirical piece of branded entertainment examines why a company might choose to adopt a great IT system over hiring an army of highly productive clones.

“The Final Upgrade” pokes fun at the cultural landscape of Artificial Intelligence and personal assistants like Siri and Alexa, while still driving home the power and simplicity of great IT.

Credits

  • Brand – INX
  • Head of Marketing – Kimberley Lim
  • Creative Agency – Dear Storyteller
  • Director –  Mike Drysdale
  • Director of Photography – Gavin Carroll
  • Producer – Brendan Lobo
  • Co-Producer – Clare Reid
  • Pre-Production Assistant – Jesse Bartlett
  • Production Assistant – AJ Winters
  • Animation/ VFX – Davide Boscolo
  • Post Production – Lush TCA
  • Storyboard Illustration – Holly Fox