Only amateurs go with their gut, experts go with the data. That was the insight at the heart of this tongue-in-cheek, digital, brand campaign for Mechanical Rock. A software development firm filled with elite developers, designers, and tech trailblazers that move at the speed of tech. Our mission was to convey the importance of process and a DevOps philosophy to an audience rapidly accruing tech debt.
Our method? Simple… Tie Mechanical Rock’s words of warning into a memorable, macro, narrative by exploring some of the biggest backfires of all time – something like, oh, we don’t know… The fall of Troy or the launch of the New Coke.