Rebrand volunteering for a new generation. That’s what we set out to do at the beginning of 2021, when we started the 12 month long process of developing this campaign for Volunteering WA. The team weren’t just after a quick fix – some slick ads and a snappy call to action. We wanted to make a campaign that could instigate real and meaningful change. To show the world just how passionate young people are about giving back and making a difference in areas of serious social need.
In order to do this we teamed up with two of the most influential and aspirational young brands in Perth and formed a true collaboration that would drive the campaign. Cold Nips, a not-for-profit association started by Ryan Linton and Jian Wong Yen and Oli Clothing, a fashion label started in Northbridge, came together to help us put a unique and fresh stamp on volunteering.
The result? Two mini-docos, loads of social content, some sweet merch, and the development of three new styles of volunteering (social, expert and upskill).